Our Blue Zone Philosophy
Our interest in Blue Zones began over ten years ago while Sue was studying fitness, sports science and psychology.
Blue Zones are five remarkable regions that share similar characteristics:
• Sardinia (Italy)
• Okinawa (Japan)
• Nicoya (Costa Rica)
• Ikaria (Greece)
• Loma Linda (California)
Scientists discovered that people in these regions naturally live longer with excellent health and vitality.
The common patterns found across these regions (known as the Power 9) include
- Moving naturally every day, eating fresh fruit and vegetables (and beans)
- Having a strong sense of purpose
- Reducing stress with daily rituals
- Maintaining close social connections,
- Belonging to a community, and shaping your environment to support healthy choices.
With Will being a fruiterer of 40 years and Sue a former fitness instructor, the Blue Zones philosophies were a natural fit for us.
Will’s premium quality, just-picked produce means maximum nutrients — which perfectly aligns with the simple, wholesome Blue Zones way of eating.
That same philosophy inspired us to create the Farm- gate Market, an old-fashioned outdoor market at our property where people can shop in nature, connect with others, and feel a real sense of community and joy.
At Grocer-box, we bring that same wisdom of Blue Zones to everyday life through fresh, nutrient-rich produce and simple foods that support healthy eating and wellness for people of all ages.
Through our business we hope to inspire as many of our customers to live full and healthy lives through healthy living.
Yours in Freshness
Will and Sue
Blue Zone Anti Ageing Coach